WE’RE LOOKING FOR
Paid Marketing Executive iGaming
The Paid Marketing Department is responsible for running all campaigns activity across our marketing channels, including Google, Microsoft, Meta, Taboola, Tiktok, Outbrain, and more. We manage and experiment with over $8M media spend per year, leading in some of the most competitive markets in the igaming industry, so you’ve probably seen our ads somewhere around the internet! Unlike agency or client teams, we can optimize all funnel aspects to deliver client, customer, and VD Media goals. VD Media retains end-to-end control over its customer generation funnels, from media mix, targeting, and creative to websites and our brands.
The role:
Day-to-day, you will design, create, optimize and manage high-performance ad campaigns across our core channels (primarily Google) for the iGaming Vertical. As a member of our team, you’ll develop strong analytical skills as well as a keen eye for turning insight into action.
We have a strong culture of creativity, too; you’ll be able to try out almost any creative idea you can think of. We also have our in-house creative services department to support you in bringing your ideas to fruition.
You’ll also have a crucial role in contributing to the strategy of the iGaming Vertical and how we can continuously innovate to provide the most value for VD Media and our clients around the world, helping customers move, keep their families safe, and eco-proof their homes for future generations.
Working alongside experienced and talented Paid Marketing Executives, Managers, and Specialists, you’ll gain incredible insights into campaign execution, strategy, and emerging trends, greatly accelerating your learning curve. Before you know it, you’ll be a trustworthy, all-round Paid Marketing expert!
Responsibilities:
- Campaign management: Running paid digital marketing campaigns; building successful campaigns from scratch, including engaging ad copy or creative, relevant audience targeting, and keyword analysis.
- Strong analytical & numerical skills: Using various data sources to analyze ad performance data, e.g., Click Through Rate, Conversion Rate, and how they impact revenue and profit.
- Stakeholder management: Building relationships with other VD Media teams, keeping them up to date with campaign performance and any issues or opportunities you or your team have encountered.
- Commercial awareness: Demonstrating an interest in commercial factors behind the marketing and being comfortable explaining to others what impact these factors have on performance.
- Producing killer marketing content: Producing marketing creative, copy, and other content to tight deadlines.
- Problem-solving: Showing a creative and innovative approach to problem-solving and being able to explain your logic to different stakeholders.
- Ambition and drive: Showing a solid desire to drive to be world-class
- Technical knowledge: Proving a thorough understanding of our marketing platforms, both theoretical (how the platform/auction works) and practical (how to do more complex tasks).
What Success Looks Like:
- You’ll make a stellar contribution towards the company vision, commercial goals, and client success metrics
- You will deliver consistently against the responsibilities above within the Paid Marketing team & iGaming Vertical
- You’ll independently prioritize your day-to-day workflow based on commercial & business needs, regularly sharing wins & constantly working collaboratively to solve challenging campaign issues.
Our Ideal Profiler:
- A passion for digital marketing with 2-3 years of hands-on performance marketing experience preferred in the iGaming Industry
- Logical problem solver with evidence of strong analytical and numerical ability
- Commercially savvy and able to define and prioritize high-value tasks effectively
- Passionate about delivering world-class ad content, both through visual design and copywriting
- Seeks to learn every day and helps to improve the team and the company, with a proactive and independent approach to working life
- Energetic, bright & proactive
Complete the form below to send your application